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1) Teaser Trailer
This is always the first trailer about the game that we release publiclly. If you using your sleuthing skills, you may notice that the narration for this trailer is the same as what you heard from the last game we released, except with different scenes. We use this trailer when we first start to promote the game.
2) 2 minute trailer
The 2 minute trailer is used exclusively for digital download partners. Since our games are so large and digital portals won't let users download such a large file for free to try for an hour, the second best way to get a feel for a game is to watch a video showing all of the cool things you'll get to do. We take a lot of time to make sure this trailer gives the viewer a good representation of gameplay.
3) 30 second trailer
And lastly, we have a short 30 second trailer that we use as advertising. Banner ads are usually limited to 30 seconds, so we try to tell as much of the story as possible to get the viewer as interested in the game as possible. There's a lot of BOOM and FLASH in this trailer because it is so short to catch a viewer's attention.
Earlier this week we released a trailer for Ransom of the Seven Ships. Does anyone know which trailer this is supposed to be?
PS. Yes, this means we'll have 2 more trailers for RAN coming in the next few months!